Westfalia rolls out global water plan in pioneering approach

Westfalia rolls out the Global Water plan in a pioneering approach. (Photo: Westfalia Fruit, PR011)

Westfalia Fruit Group, a multinational supplier of avocados and a range of fresh vegetables and fruit, is advancing on its industry-leading water strategy with plans in place to decrease the use of the precious resource by 50% by 2030.

Strategies have been developed for South Africa, Chile, Peru, Colombia and Portugal to reduce water use and improve water use efficiency. These are made up of specific best practices, measurement and technology-related interventions whose success and progress will be tracked using water-related key performance indicators (KPIs).

Low flow initiatives already helped Westfalia improve its water-use efficiency in 2020 and based on the success of this program, the company is developing and implementing customised plans for its operations worldwide.

In a pioneering approach, under a new Global Water Plan, each Westfalia operation has submitted an 8-year strategy that outlines how it will decrease water use and improve water use efficiency.

“Practically, this includes selecting the best-suited water-saving interventions that demonstrate good water-saving potential without compromising the productivity of the operation. After this, operations will develop implementation roadmaps and timelines for the next 8 years along with water-related key performance indicators to track progress and success,” explained Maya da Silva, environment and sustainability specialist at Westfalia Fruit. These KPIs will be reported by regional water champions to Westfalia’s sustainability specialist every four months in January, May, and September.

Westfalia’s Global Water Plan is part of the company’s long-term sustainability goals that include achieving carbon neutrality by 2030 and becoming ‘lifetime carbon neutral by the year of the centenary of the establishment of its first farm in South Africa in 2049. That will mean the company will have recovered all the carbon it has used in the lifetime of the business.