Water & Wastewater Asia, the trade professional’s go-to for expert sources of industry information, announced today the launch of its new corporate brand identity, redesigned logo, and website.
These changes come at a time when the company is evolving and diversifying its service offerings to the industry.
Designed to work effortlessly across digital and physical channels, the new logo brings forth the image of waves moving across the water’s surface, reflecting the water and wastewater industry’s dynamism and constant change.
To date, Water & Wastewater Asia’s logo has been primarily blue and white – the new logo incorporates blue colour gradients, transitioning from dark to light blue, and signifying movement and change.
The newly-redesigned website allows for ease of navigation, with a layout structured to provide a seamless user experience. A new “Virtual Exhibition” page has also been added, to cater to the increasingly digital landscape that trade shows and exhibitions now need to navigate. With this new addition, Water & Wastewater Asia displays how it is primed to bring industry professionals everything they need to stay at the forefront of the industry’s innovations.
The changeover to the new brand design is expected to be completed by the end of 2020.
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