Water tech fund PureTerra Ventures invests in Sudoc’s alternative water treatment applications

Sustainable chemical company Sudoc has received capital commitment worth US$4m from water tech fund PureTerra Ventures, and its backer European Investment Fund (EIF), as it prepares to launch its product into the EU water treatment market.

From left: Nic Pannekeet, partner at PureTerra Ventures; Paul O’Callaghan, founder and CEO, BlueTech Forum; Roger Berry, CEO, Sudoc; and Joost Oostveen, Momentum Capital

This follows a recent $6m capital commitment from Dutch investor Momentum Capital, bringing the total investment so far to $20m.

“Sudoc is a company that aligns with our own business ethos. We want to help develop disruptive water technologies that offer solutions to enable a sustainable water cycle,” partner at PureTerra Ventures Nic Pannekeet said, “Its products are designed with the intention of putting chemistry back in balance with nature, and both human and environmental health.”

He added that by removing harmful chemicals from a range of applications, including wastewater, Sudoc is positioned to play a decisive role in removing toxic chemicals from the planet. “This is why we are investing in Sudoc, because we believe in the company’s potential for helping to make the earth a cleaner, healthier place to live,” Pannekeet said.

Announcing the investment at this year’s Blue Tech Forum, Sudac CEO Roger Berry said, “Given the EU commitment to lessening chemical burden and improving the purity of our planet’s water resources, we at Sudoc have seen the EU as core to our growth and impact. We look forward to working with PureTerra to bring our TAML chemistry to market.”

The investment will help Sudoc takes its sustainable cleaning products to the water treatment and water intensive industrial processes markets. The company has recently opened its first office in Amsterdam, due to the funding from Momentum Capital.

Sudoc’s TAML catalysts mimic natural oxidisation processes. Its NEAT brand, designed for the wastewater market, helps to make chemical reactions exponentially more efficient while reducing lifecycle costs.

NEAT’s potential was recognised last year after winning the BlueTech Forum 2023 Disrupt-O-Meter Award for the water technology with the most disruptive potential. NEAT reportedly uses fewer chemicals than comparable treatments, makes systems more efficient and can save up to 90% of energy costs in electrochemical treatment systems.

According to permanent representative for the EIF to Benelux Peter Coveliers, the European Investment Fund has partnered with Pure Terra to develop companies and technologies that can fundamentally change the ways of treating water. He said that changing the ways micropollutants are treated “fits within the EU Green Deal ambitions”. 

In a series of research projects with Brunel University London, the original TAML catalysts were found to be ‘at least as effective’ in removing synthetic chemicals from wastewater as existing solutions but at a lower cost, on both a financial and energy use basis. Sudoc’s products are said to make water resources more reusable, helping to meet EU regulation targets on increased water reuse.

Founder and CEO of BlueTech Forum Paul O’Callaghan pointed out that the forum was founded “to support the efforts of entrepreneurs and investors and to generate innovation in the water space”. O’Callaghan added, “PureTerra is one of the most active and astute water investors out there.”