Unique booth design garners accolades
The award-winning Tulsar Canada booth at the 2016 WEFTEC show in New Orleans, above, and the Tulsar team in their popular sports jerseys, below.
For three days in New Orleans back in September, Tulsar Canada representatives were living in one of their control panels.
The heavily attended Water Environment Federations Annual Technical Exhibition and Conference (WEFTEC) is a must on the calendars of companies and suppliers working in the water and wastewater industry, but that also makes it a crowded place where one display booth can blend into another. At the 2016 show in Louisiana, Tulsar Canada wanted to set itself apart from the masses, and did so with a creative booth design that was named the Standout Exhibit Idea of WEFTEC.
“All business is incredibly competitive, and you have to do all that you can to set yourself apart from your competitors,” says George Micevski, President of Tulsar Canada. “We wanted to make sure our customers and potential customers could easily find us on the show floor with a booth display that was not only eye-catching, but meaningful to what we do.”
The Tulsar Canada booth was designed to look just like one of its hand-built water and wastewater control panels, complete with pilot lights, a wired backplate and display screens. The design also included the garb of the company’s representatives, which changed each day but maintained a sports theme – blue and black soccer jerseys one day, baseball jerseys another (which bared a striking resemblance to those worn by the Toronto Blue Jays, only with the name Tulsar arching across the front).
The booth was recognized by WEFTEC organizers for its use of imaginative, creative and effective ideas for exhibiting Tulsar’s business, and company representatives were praised for their engagement and efforts to interact with WEFTEC attendees.
“Bold colors and branded sports apparel that changes daily contribute to their ability to grab attention,” said the judges of the booths at WEFTEC. “Daily raffles for the shirt of the day, also worn by staff, motivates attendees to provide information for post-show contact.”
The Tulsar Canada booth will next be seen at The WWETT Show – Water & Wastewater Equipment, Treatment & Transport — to be held at the Indiana Convention Centre in Indianapolis in February.