Rockwell Automation plans growth in Vietnam

Marcelo Tarkieltaub, regional director for South-east Asia at Rockwell Automation.

Rockwell Automation has named Pham Kieu Trinh as country manager for the company’s Vietnam office. Based in Ho Chi Minh City Trinh will be responsible for the business operations and direct sales in the country, and reports to Marcelo Tarkieltaub, regional director for South-east Asia at Rockwell Automation.

Trinh brings over more than 17 years of experience with global enterprises in diverse technology and manufacturing sectors. Prior to joining Rockwell Automation, she was country manager for Vietnam, Cambodia, Laos, Myanmar and Thailand for a technology company that delivers industry-specific solutions, driving their automatic identification and data capture solutions. In that role, Trinh also strengthened the company’s government relations, strategic business planning and brand awareness.

Joining the Rockwell Automation Vietnam family is Trinh Pham who will helm the role of country manager for Rockwell Automation Vietnam.

She said: “I am delighted to join Rockwell Automation as the country manager for Vietnam and look forward to developing our business here.  I aim to leverage my knowledge to build our capabilities and improve sales across Vietnam by developing our distributor and partner ecosystems, serving the market’s growing automation demand adequately with highly relevant products and services.

“By 2025, we aim to achieve double-digit growth rates and increase our market share by twofold. We also plan to expand our Vietnam team by 50% by the end of this year.”

Present in the country since 2007, Rockwell Automation aims to improve its sales performance by 40% in Southern Vietnam and by 30% in Northern Vietnam this year, with the long-term goal to increase its market share by twofold by 2025, the company highlighted in a statement. This is in line with plans to enhance its presence across South-east Asia, tapping into the region’s growing industrial automation and process control market.

Besides Ho Chi Minh, Rockwell Automation also has an office in Hanoi and is supported by two distributors and more than 30 systems integrators and OEM partners. The company serve several sectors, including food and beverage, oil and gas, and health and personal care. It offers a range of products and solutions which includes programmable controllers, smart manufacturing systems, human machine interface and smart devices such as in-cabinet modular I/O and independent cart technology.

“Vietnam is an important market for us in South-east Asia, which is a key area of strategic growth, contributing significantly to our business across Asia and worldwide,” Tarkieltaub said. “We are excited to have Trinh on board as we further strengthen our position to cater the region’s rising demand for industrial automation and digital solutions. Trinh’s vast experience in leading country operations and knowledge of the manufacturing industry will immensely contribute to our growth in the region.”

The country has set goals in its industrial policy, issued in September 2020, with the vision to be among the top ASEAN economies in industrial competitiveness. The policy outlines that by 2030, the industrial sector will make up over 40% of GDP, in which manufacturing and processing industries will account for 30%. Automation and advanced technology will play a key role in achieving these ambitions.

Tarkieltaub continued: “Automation is rising in Vietnam as business recognise the importance of employing advanced technology to boost competitiveness. This is further supported by the government which has made Industry 4.0 a top priority. Leveraging our extensive experience in providing automation and digital solutions to businesses worldwide, Rockwell Automation is committed to helping manufacturers adopt new technology, contributing towards the transformation of smart manufacturing in Vietnam.”