Registration is now open for annual automation event, showcasing innovations, technical education opportunities, and more.
Rockwell Automation has announced the opening of registration for its 30th annual Automation Fair event, which will be held in Houston at the George R. Brown Convention Centre from 10-11 Nov 2021.
Automation Fair showcases the newest products, solutions, and services in industrial automation and digital transformation. Visitors can experience innovations firsthand and speak with solution professionals from Rockwell Automation and members of its PartnerNetwork companies.
Tina Dear, vice-president, global marketing, Rockwell Automation, said: “This year, we’ll feature everything you love, from engaging keynote presentations to interactive hands-on labs and technical sessions to industry-centric panel discussions, and our signature exciting show floor showcasing the latest exciting innovations and solutions from Rockwell Automation and member of our PartnerNetwork.”
The event will kick-off on Tuesday, 9 Nov 2021 with Perspectives, a keynote presentation where executive leadership from Rockwell Automation and industry professionals share their visions on the future. Perspectives, previously a media-only event, will be available by livestream or in-person to every registered attendee this year.
Process Solutions User Group (PSUG) will also take place on the same day. PSUG is an interactive event for visitors to gain greater insight into the latest process automation technologies. It is held in conjunction with Automation Fair and provides knowledge on control strategies, optimization, process safety, and batch automation including keynote presentations, Ask the Experts sessions, customer sessions, hands-on labs, technical sessions, and Tuesday evening networking event.
Another highlight at the event is the show floor, which features a new, interactive, and curated experience, including an exhibit that brings one customer’s manufacturing story to life, and over 100 exhibits from Rockwell Automation and members of its PartnerNetwork. The show floor will bring the technologies alive through hands-on demonstrations and activities, with professionals on hand to discuss the newest solutions.
Over 90 product and technology sessions and hands-on labs will be offered to help address some of the biggest challenges facing Rockwell customers. These sessions and labs are presented the Rockwell Automation team and PartnerNetowrk members. The event will also showcase 10 industry forums, featuring panel discussions from industry professionals, including automotive and tire; chemical; decarbonisation and emerging energies; food and beverage; life sciences; metals, mining and cement; OEM; oil and gas; power and energy; and water wastewater.
With health and safety as a top priority, it is the goal of Automation Fair to deliver the safest in-person experience possible. Whether participants elect to attend in-person or virtually, they will experience Rockwell’s IT/OT expertise and have opportunities to network with innovation experts, company executives, thought leaders, and industry peers.
