PUB urges Singaporeans to “Make Every Drop Count”

Singapore’s PUB, Singapore’s National Water Agency, recently launched a newly-refreshed campaign aimed at emphasising the importance of water conservation and instilling stronger personal responsibility among individuals to save water. A key focus of this campaign is to help people better appreciate the effort that goes into the water treatment process.

The need to build a more pervasive water-saving culture in Singapore is supported by findings from a recent qualitative study by PUB and REACH, which showed a decreasing sense of importance attached to water sustainability among younger Singaporeans, especially with the perception that water scarcity was a distant concept. The study also found that even those who expressed a willingness to conserve water found it difficult to effectively manage water consumption.

“Make Every Drop Count”
PUB’s refreshed campaign kick-started with the opening ceremony of Singapore World Water Day 2019, attended by President Halimah Yacob and over 3000 participants from schools, grassroots, non-governmental organisations (NGOs) and corporate partners.

The president was joined by Minister for the Environment and Water Resources Masagos Zulkifli, Senior Minister of State for Environment and Water Resources Dr Amy Khor, Permanent Secretary, Ministry of the Environment and Water Resources Albert Chua and PUB Chief Executive Ng Joo Hee.

Speaking at the opening ceremony, President Halimah touched on Singapore’s history with water and how the country’s water consumption was only expected to increase.

“Through hard work, perseverance and ingenuity, we have overcome our physical limitation of not having sufficient land to collect and store enough rain water for our use. With the four national taps in place – our reservoirs, imported water, NEWater and desalinated water, we have been able to supply clean and adequate water for a growing nation. 

In spite of this, water security remains a challenge. While we have diversified sources of water, imported water is still a major water source. Meanwhile, with increasing demand and economic growth, our total water consumption is projected to double by 2060.”

She also introduced PUB’s water conservation campaign, stressing the need for the country to embrace the campaign and its activities, “Water conservation goes beyond a mere campaign; it has to be a sustained and collaborative effort. I urge everyone to embrace this effort, to conserve and safeguard our precious water resource as part of everyday life. By not wasting water, we are also demonstrating a sense of responsibility to our environment, and contributing to our vision of becoming a zero-waste nation.”

This year’s theme of “Make Every Drop Count” places emphasis on the making of water in Singapore – raw water undergoes a stringent and complex treatment process before emerging from taps as clean and safe for direct drinking.

 

Key highlights of the campaign include:

Singapore World Water Day
Singapore World Water Day is a platform to rally the community to celebrate and conserve water. The month of March saw over 64 roadshows at shopping centres, and community events held islandwide to raise awareness among the public with regards to water-saving habits. Water rationing exercises were also held in schools to inculcate water-saving habits in students.

#GoBlue4SG
The #GoBlue4SG movement saw communities and businesses rolling out blue retail promotions like promotion codes and blue products through the month of March in support of water conservation. The first-ever #GoBlue4SG night carnival was also held on 22 March, when the Marina Barrage was transformed into a blue wonderland with blue-themed food, drinks and fireworks.

Close to 30 buildings and bridges, including the National Gallery Singapore, Gardens by the Bay and Marina Bay Sands lit up in blue as a show of their commitment to water conservation.

The My Take on Water initiative saw local shopping belt Orchard Road displaying 32 artistic expressions of water on its glass shards, which were created by a group of local community artists who have brought to life their personal narratives and memories of the Singapore water story. 

W-A-T-E-R
To make it easier to remember, the PUB has rebranded its water-saving tips under a new mnemonic: W-A-T-E-R.

  • Wash clothes on full load
  • Always use half-flush when possible
  • Turn off shower when soaping
  • Ensure tap is off when brushing teeth
  • Rinse vegetables in container

 

 

 

 

 

“Singapore, tiny but with lots of people, is a very water-stressed place. The next drop of water, even when we can find it, will always cost more to process and to distribute. Water is scarce, and it has to go through a lot before it is fit for human use. None of it should go to waste. In order that everyone can have enough, all of us will have to make every single drop count.” Ng explained.

Singapore’s PUB, Singapore’s National Water Agency, recently launched a newly-refreshed campaign aimed at emphasising the importance of water conservation and instilling stronger personal responsibility among individuals to save water. A key focus of this campaign is to help people better appreciate the effort that goes into the water treatment process.

The need to build a more pervasive water-saving culture in Singapore is supported by findings from a recent qualitative study by PUB and REACH, which showed a decreasing sense of importance attached to water sustainability among younger Singaporeans, especially with the perception that water scarcity was a distant concept. The study also found that even those who expressed a willingness to conserve water found it difficult to effectively manage water consumption.

<CROSSHEAD> “Make Every Drop Count”
<BODY> PUB’s refreshed campaign kick-started with the opening ceremony of Singapore World Water Day 2019, attended by President Halimah Yacob and over 3000 participants from schools, grassroots, non-governmental organisations (NGOs) and corporate partners.

The president was joined by Minister for the Environment and Water Resources Masagos Zulkifli, Senior Minister of State for Environment and Water Resources Dr Amy Khor, Permanent Secretary, Ministry of the Environment and Water Resources Albert Chua and PUB Chief Executive Ng Joo Hee.

Speaking at the opening ceremony, President Halimah touched on Singapore’s history with water and how the country’s water consumption was only expected to increase.

<CAPTION> President Halimah was present at the opening ceremony to share her thoughts on water conservation

“Through hard work, perseverance and ingenuity, we have overcome our physical limitation of not having sufficient land to collect and store enough rain water for our use. With the four national taps in place – our reservoirs, imported water, NEWater and desalinated water, we have been able to supply clean and adequate water for a growing nation. 

In spite of this, water security remains a challenge. While we have diversified sources of water, imported water is still a major water source. Meanwhile, with increasing demand and economic growth, our total water consumption is projected to double by 2060.”

She also introduced PUB’s water conservation campaign, stressing the need for the country to embrace the campaign and its activities, “Water conservation goes beyond a mere campaign; it has to be a sustained and collaborative effort. I urge everyone to embrace this effort, to conserve and safeguard our precious water resource as part of everyday life. By not wasting water, we are also demonstrating a sense of responsibility to our environment, and contributing to our vision of becoming a zero-waste nation.”

This year’s theme of “Make Every Drop Count” places emphasis on the making of water in Singapore – raw water undergoes a stringent and complex treatment process before emerging from taps as clean and safe for direct drinking.

<CAPTION> President Halimah was joined by ministers and community partners to pledge their commitment to saving water.

Key highlights of the campaign include:

<CROSSHEAD> Singapore World Water Day
<BODY> Singapore World Water Day is a platform to rally the community to celebrate and conserve water. The month of March saw over 64 roadshows at shopping centres, and community events held islandwide to raise awareness among the public with regards to water-saving habits. Water rationing exercises were also held in schools to inculcate water-saving habits in students.

<CAPTION> Student volunteers holding placards with the PUB’s new mnemonic, W-A-T-E-R

<CROSSHEAD> #GoBlue4SG
<BODY> The #GoBlue4SG movement saw communities and businesses rolling out blue retail promotions like promotion codes and blue products through the month of March in support of water conservation. The first-ever #GoBlue4SG night carnival was also held on 22 March, when the Marina Barrage was transformed into a blue wonderland with blue-themed food, drinks and fireworks.

Close to 30 buildings and bridges, including the National Gallery Singapore, Gardens by the Bay and Marina Bay Sands lit up in blue as a show of their commitment to water conservation.

The My Take on Water initiative saw local shopping belt Orchard Road displaying 32 artistic expressions of water on its glass shards, which were created by a group of local community artists who have brought to life their personal narratives and memories of the Singapore water story.  <CROSSHEAD> W-A-T-E-R
<BODY> To make it easier to remember, the PUB has rebranded its water-saving tips under a new mnemonic: W-A-T-E-R.

·       Wash clothes on full load

·       Always use half-flush when possible

·       Turn off shower when soaping

·       Ensure tap is off when brushing teeth

·       Rinse vegetables in container

<CAPTION> Volunteers explaining water-saving tips to event visitors

“Singapore, tiny but with lots of people, is a very water-stressed place. The next drop of water, even when we can find it, will always cost more to process and to distribute. Water is scarce, and it has to go through a lot before it is fit for human use. None of it should go to waste. In order that everyone can have enough, all of us will have to make every single drop count.” Ng explained.