German industry company Messe München’s subsidiary in Singapore, MMI Asia has announced a 10-year agreement to organise Singapore International Water Week (SIWW) water expo, a global water event.
The water expo is a marketplace for urban water technologies and solutions for municipal and industrial water users in South East Asia. Under this 10-year agreement from 2023-2032, MMI Asia will organise five editions of the SIWW water expo and tap into the world’s environmental technology platform, IFAT.
Ryan Yuen, managing director of Singapore International Water Week Pte Ltd (SIPL), said that Messe München brings a value proposition that complements SIWW’s long-term vision: “Through the IFAT global network, we look forward to reaching a wider international audience, creating more business opportunities, and showcasing water solutions to water agencies and the industry.
“MMI Asia will also work with us to expand SIWW into new growth areas, such as coastal protection, decarbonisation and digitalisation, to fortify our position as a global event on water innovation and climate action.”
“As part of our strategic orientation, we are continuously expanding the company in Singapore and developing our event formats further,” added Stefan Rummel, managing director of the CEO dual leadership. “Our subsidiary MMI Asia with its presence in Singapore plays a role in driving Messe München’s internationalisation course in South East Asia.”
In addition to organising the SIWW water expo, MMI Asia will be providing event management services for SIWW Spotlight 2023 and SIWW2024 to deliver a delegate experience for the two events.
Katharina Schlegel, IFAT’s exhibition director, added: “As the gateway to South East Asia, Singapore and SIWW will complement our four IFAT trade fairs in China, such as IE expo China.”
Preparations for SIWW Spotlight 2023 and SIWW2024 are already underway. Applications for exhibition space at the SIWW2024 Water Expo will open soon and companies keen to exhibit are encouraged to contact MMI Asia early.