Local company Newshore Solutions joins Thordon Bearings’ network of authorised distributors

Singapore-based NewShore Solutions has become the latest addition to Thordon Bearings’ network of authorised distributors, with responsibility for increasing the Canadian bearing and seal manufacturer’s presence in both Singapore and Malaysia.

NewShore Solutions has lots of Thordon stock on site for quick delivery (Image: Thordon Bearings)

The development is part of Thordon’s strategy to expand geographically and diversify into new maritime markets, particularly across Malaysia.

Thordon Bearings regional manager — APAC Sam Williams said, “The ship owner market in Singapore has opportunities in terms of our prop shaft bearing systems market, but there is also a real focus for us is Malaysia, where we see huge untapped potential in the smaller vessel market, such as offshore vessels, tugs, naval craft, workboats and fishing vessels.

According to him, larger vessels tend to be repaired in Indonesia or farther afield, but there is a number of smaller building and repair yards serving the offshore fleet and the country’s growing number of coast vessel operators that Thordon is targeting.

Heiko Pohland, the region’s business development manager for the merchant fleet and managing director of NewShore Solutions will lead the NewShore Solutions team with his network and expertise to bring a proactive service to Thordon’s customers in the region.

Malaysia is said to be a new market for Thordon, and NewShore is expected to play a pivotal role in educating the country’s shipowners, shipyards and repairers in the benefits of ‘Thordonising’ their vessels.

“We will start by visiting companies in an educational capacity, but we have a strong inventory of Thordon stock with good lead times so can facilitate any market requirement more or less immediately,” said Pohland.

The scope of services the company provides is extensive, ranging from sales and distribution through to machining, installation, and commissioning. It offers the full range of Thordon’s grease-free and water-lubricated bearings and seals for maritime applications, including propeller shaft, rudder, and deck machinery bearings, and seals.

“The key to our success in Singapore and Malaysia will be by leveraging Thordon’s service attitude, philosophy, and reputation,” added Pohland. “It has to be done with stock, technical expertise, and unrivalled customer service.”

Williams also said that there is a “surge in interest across South East Asia’s maritime industry for more environmentally-sound solutions”, which is behind Thordon’s strategy to invest in the region. “The market growth for our non-polluting polymer bearings and seals over the last few years has been phenomenal,” he added.