LACROIX Sofrel appoints Eric Woo ASEAN Business Development Manager

Photo credit: LACROIX Sofrel

France-based international telemetry and district metering area (DMA) company LACROIX Sofrel has appointed Eric Woo as its Association of Southeast Asian Nations (ASEAN) Business Development Manager.

Woo will be based in Singapore, and brings 25 years of experience of working in automation and instrumentation in the water market with him to his new position. He will back the ASEAN LACROIX Sofrel partners and assist them in cultivating and promoting SOFREL’s telemetry as well as Data Logger solutions.

Electing and basing Woo in Singapore will bolster the international development in LACROIX Sofrel. With ‘Connected technologies for a smarter environment’, the company currently boasts operations in more than 40 countries around the world.