Kohler Co. has earned its fifth consecutive Sustained Excellence Award from the Environmental Protection Agency (EPA). Kohler, the leading manufacturer of kitchen and bath plumbing products in the U.S., has partnered with the EPA’s WaterSense® program since 2007, and was recognised again in 2017 for its leadership in water-saving product innovation and consumer advocacy.
In 2008, the EPA named Kohler the first recipient of its WaterSense Manufacturer Partner of the Year Award. In each year since, Kohler has earned additional recognition from the EPA, including the agency’s first Sustained Excellence award in 2013.
“Kohler is honoured to be recognised as a Sustained Excellence Award winner again this year,” Rob Zimmerman, Director – Sustainability and Water, Sanitation & Hygiene (WaSH), said. “The WaterSense program delivers value on many levels, creating efficiency targets for manufacturers, measurable and significant gains in water use that utilities and regulators can count on, and a recognisable label consumers can look for when purchasing products. Kohler offers more than 700 models of toilets, urinals, bathroom faucets, and showerheads that carry the WaterSense label and promotes the program through a promise of saving water without sacrificing performance.”
In recognising Kohler this year, the EPA has highlighted Kohler Co.’s success in promoting WaterSense nationwide, donating WaterSense-labelled products to various events and charitable causes, and releasing an industry-leading, water-efficient toilet. The 1.0 gallons per flush Highline toilet combines gravity with precision-engineered design that creates a stronger flush with less water.
The Highline toilet was featured prominently in Kohler’s Sustainability Campaign, which produced 4.8 million impressions. The campaign used social media platforms to target customers in states plagued by droughts in 2016, including California, Washington, Oregon, and Arizona, United States (U.S.).
Kohler also sponsors a mobile marketing campaign in key states to showcase working models of WaterSense-labelled toilets, faucets and showerheads. In 2016, the company added a new semi-trailer unit to its water-saving fleet and visited 175 home shows, conferences, and professional plumbing supply stores to tout the performance and benefits of WaterSense-labelled plumbing fixtures. Overall, more than 36,000 plumbing professionals and other visitors toured the trailers, a 90 percent increase from the previous year.
Kohler exhibited its WaterSense-labelled products at major trade shows such as Design & Construction Week in Las Vegas and Dwell on Design and Greenbuild in Los Angeles. Kohler donated WaterSense-labelled products to homes for disabled veterans through the Homes for Our Troops organisation. The company also continued its partnership with the Lavamae mobile showering project for homeless residents in California by donating WaterSense-labelled toilets, faucets, and showerheads.
Since the first WaterSense-labelled KOHLER products were introduced, those products have empowered consumers to reduce water use by more than 140 billion gallons (529 billion litres) and save more than US$2.3 billion in water, sewer and energy costs. The labels make it easy for consumers to identify and purchase products that save water while maintaining the performance excellence and sophisticated design for which Kohler has long been renowned.