Digital water technology company InfoTiles is taking on a two-day endurance challenge to raise awareness for World Water Day 2023 and acknowledge the importance of the UN water conference.
Participants of the ‘thirst quencher challenge’ will attempt to go without any water or drinks for two 12-hour periods on 22 and 23 Mar 2023. All money raised in support of the challenge will go to international non-governmental organisation WaterAid.
The human right to safe drinking water was first recognised as a binding international law in 2010. A recent report from the World Health Organization (WHO), UNICEF, and the World Bank revealed that two billion people are still without access, and an increasingly volatile climate will only heighten water insecurity, disrupt supplies, and devastate communities.
Accelerating change is the overarching theme of this year’s World Water Day and the coinciding UN water conference. Digital water technologies have a role to play in achieving the shared goal of realising the UN’s Sustainable Development Goal (SDG6) of ensuring availability and management of water and sanitation for all.
Governments should work towards ensuring digital water technologies are supported and prioritised to realise their full potential according to the report. InfoTiles is committed to SDG6 in the work undertaken with water utility clients.
With this endurance fundraising challenge, participants from InfoTiles want to appreciate the value of water and its essential role in everyday life. It presents an opportunity for InfoTiles to break the divide between its traditional business-to-business (B2B) audience and gain a voice in the public sphere.
InfoTiles is collaborating with not-for-profit organisation news platform Make Water Famous to help share the experiences of its participants as they complete the endurance challenge.
InfoTiles’ CEO, Johnny Alexander Gunneng said, “To understanding our place in the wider global narrative of achieving clean water and sanitation for all by 2030, [we] show our commitment [by] raising money for international charity WaterAid.”
Natasha Wiseman, founder of Make Water Famous added, “We have reached nearly half a million people in over 90 countries. Through campaigns and collaborations with companies like InfoTiles, we can tell more stories to more people.”
