In-Situ’s new brand identity

In-Situ, a global manufacturer of water monitoring instrumentation and software, has rebranded to reflect the company’s current status in both environmental and process water monitoring solutions. The company’s new tagline — ‘water simplified’ — speaks to its groundwater, surface water, coastal, drinking water and wastewater audience and captures the essence of improving water monitoring to protect resources.

In-Situ is said to develop the first all-in-one datalogger, transducer, temperature sensor for self-contained long-term groundwater monitoring. The company moved into the water quality market with rugged multiparameter instrumentation and a full smart-sensor portfolio, and its software for simplified setup, calibration and data access.

The company’s data services platform gives customers control over how they view their data and manage their sites. It is said to introduce the first cellular telemetry device in remote monitoring solutions.

More recently, acquisitions in the US have expanded In-Situ’s product offerings to include industrial-grade water analysis and measurement technologies for wastewater and drinking water treatment process control. A new brand identity had new visuals and the ‘water simplified’ tagline to amplify a reputation for reliability, ease of use and accessibility across a range of applications.

Its vice-president of research and development and marketing, Ben Kimbell said, “We are driven to solve challenges around the maintenance, deployment and information accessibility of our industry’s water monitoring programmes. By putting connected solutions and the drive to simplify every step of the water monitoring process at the centre of our company, In-Situ offer products that support improved decision-making at lower operational costs.”