Grundfos opens digital showroom in Dubai

Grundfos has officially opened its iFoss Lab in Dubai, the company’s digital showroom and regional hub for cloud-enabled water solutions.

iFoss Lab showcases live demonstrations of the company’s energy-efficient, cloud-connected water solutions that can be monitored, controlled and optimised remotely from anywhere in the world.

Incorporating learning in virtual reality, the iFoss Lab also offers immersive technologies including ‘lift and learn’, a hands-on interactive educational tool making it easy for users to understand, compare and select the solution for their need.

The lab was inaugurated by Grundfos Group president and CEO Mads Nipper, who is a member of the UN Business and Sustainable Development Commission and chairman of the Danish government’s climate partnership for production companies.

“Water has been our business and our passion for more than 70 years,” said Nipper. “The UN SDG 6 – clean water and sanitation for all by 2030 – is at the heart of what we do, both as a business and a corporate citizen. As much as we believe in contributing our knowledge, we also believe in partnerships and cooperation. Together we can accomplish so much more.”

Mads Nipper tests out the technology at the new Grundfos iFoss Lab in Dubai

The Danish company is committed to becoming climate positive in 2030, and providing safely managed drinking water for 300 million people towards 2030. The company is also looking to help suppliers reduce their own carbon footprints.

Grundfos has already deployed its digital-driven technology in a number of projects across the UAE and wider region, which have saved over 11 000 MWh energy and reduced 7200 tons of CO2 since 2018.