Grundfos’ ALPHA3 brings home a Danish Design Award

The Danish Design Award winners in the Business category. Photo credit: Agnete Schlichtkrull

Recently in Copenhagen, His Royal Highness, Crown Prince Frederik, handed out the awards to companies and designers who value-added to Danish design solutions. The Danish Design Award consisted of 13 categories, ranging from business, to individual, society, and even special awards.

Grundfos’ circulator, APLHA3, integrating an app, reader, and pump, won the award in the category “Save Money” for its simplification of adjusting heating systems, ensuring the end-users have access to an improved heating economy. The impressed jury later described the ALPHA3 as “an impressive tool”.

“The new pump is technologically superior and gives the installer an overview to, and the end user a possibility to, on an until now unseen scale follow and adjust consumption. An example of user friendly innovation, which takes one step further compared to other existing solutions in the energy area, meaning a lower energy consumption, a lower utility bill and a better indoor climate,” was the statement released to explain the reason why the ALPHA3 was selected as the winner.

“To me, the award highlights that we are on the right path, when we develop digital solutions, focusing on the end user and user friendliness,” Karsten Frilev, Global Programme Development Manager at Grundfos, commented. “I hope this award can motivate us to continue on this track and intensify our efforts in this area.”