Charles Armstrong, Chairman of Armstrong Fluid Technology (right) and Lex van der Weerd, CEO of Armstrong Fluid Technology (left) present a cheque of CAD$10,000 to Nicole Hurtubise, President of WaterAid Canada (second from right) and Nefertiti Saleh, Corporate Partnership Manager, WaterAid Canada. Photo credit: Armstrong Fluid Technology Limited
In Toronto on Tuesday, 14th March, Armstrong Fluid Technology announced its staff donated CAD$10,000 (USD$7,423) to international charity WaterAid, an organisation committed to granting access to safe hygiene, sanitation, and water across the globe.
The Canadian government matched the amount raised and brought in an additional CAD$30,000 (USD$22,269), to increase the total amount bequeathed to CAD$40,000 (USD$29,692)
The fundraising was accomplished through a part of an innovative employee recognition programme initiated by Armstrong and titled ‘Rising Stars’, which consisted of what amounted to an international talent show. Donations were generated at the inaugural events held in all Armstrong locales worldwide, and by supporting videos of various special talents employees submitted.
Employees from all corners of globe took part in the programme and raised funds in support of WaterAid. Video submissions included staff acting, dancing, playing numerous musical instruments, performing a range of magic tricks, singing, and even displaying their abilities in arts and crafts. The videos were then put up on an internal website and the employees voted for their favourites.
Laura Morris, Global Communications Manager for Armstrong and the one who came up with the concept and managed the programme, said: “We felt the ‘Rising Stars’ programme was a great way to support such a worthwhile organisation while at the same time recognising our employees for both their unique talents and charitable contributions.”