Aveda Salons & Institutes support future water leaders

The Water Council, along with Neroli Salon & Spa, The Institute of Beauty and Wellness and Aveda Institute Madison have selected three students to receive the first round of scholarships through the Future Water Leaders Fund, a fund created by The Water Council to support students exploring careers in Wisconsin’s water technology industry.  

During Earth Month 2018, events hosted by Neroli, The Institute of Beauty and Wellness and Aveda Institute Madison raised $13,000 for Wisconsin students focused on water projects and academic programmes, which was contributed to the Future Water Leaders Fund.   

The scholarship drive took place from March 15 to April 25 2018. Thirteen applications were submitted with three winners selected through a group effort from the Institutes’ administration and Green Teams, a collection of student ambassadors from The Institutes who educate the student bodies on how to live greener lives and embody the Aveda Mission.   

“Raising money for clean water initiatives allowed our students to take an active role in investing in the future of fresh water technology. As an Aveda Institute, we are very aware of the amount of water that is used in providing our services,” said Kari Kennedy, director of the Institute of Beauty and Wellness and Aveda Institute Madison.  

Aveda and the Aveda network of salons, spas and institutes have been raising funds for clean water through a multitude of efforts since 1999, raising more than US$56 million dollars. As an Aveda Lifestyle company, Neroli Salon & Spa along with the Institutes are passionate about living out the charitable efforts set forth by Aveda.

Scholarship winners:

  • Nick Brnot, Milwaukee School of Engineering (MSOE)
    MacCanon Brown Homeless Sanctuary Aquaponics Project – MSOE University Honors Programme
    Through a philanthropic effort with Senator MacCanon Brown, MSOE Honours Students will be implementing a year-round aquaponics system and urban agriculture garden to provide food for a soon-to-be built homeless shelter on Milwaukee’s north side. The team will use the funds awarded to construct a prototype this summer.
  • Tabatha Davis, University of Wisconsin – Madison 
    Water Project Coordinator Intern
    Davis is currently in the municipality of Joyabaj, Guatemala, working to install a water system and collaborating with short-term design teams to coordinate allocation and transportation of project materials. The funds she receives will go towards surveying equipment as well as reimbursement for travel and living expenses. 
  • Andrea Petersen, Mount Mary University 
    Water Science Intern 
    Andrea is working for Stonehouse Water Technologies where she invented a new nitrate removal technology and is wrapping up her final semester of undergrad. This scholarship will go toward developing a parasite removal technology and tuition.

“At the heart of any water technology company, water utility, or the creation of groundbreaking innovations are talented and motivated individuals that want to solve tomorrow’s water challenges,” stated Dean Amhaus, president and CEO of The Water Council. “We are extremely grateful to be able to partner with this trifecta of companies, who are not only committed to improving water issues, but carry that commitment to supporting the development of this next generation of water leaders.” 

The Fund began as a contribution to support student chapters of The Water Council from We Energies Foundation in honour of Paul Jones, who recently retired from the WEC Energy Group board of directors in late 2017. Mr Jones is also a co-founder and co-chair of The Water Council board of directors. The Fund then grew to support students across Wisconsin with scholarships to help them grow their experience and interest in the water industry.  

“We are pleased to have partnered with The Water Council to establish the Future Water Leaders Fund with a grant from the We Energies Foundation,” Beth Straka, vice president of the We Energies Foundation and senior vice president of corporate communications and investor relations of WEC Energy Group, the holding company of We Energies, said. “Water is a vital resource that we are focused on protecting through responsible environmental stewardship. We hope the fund encourages tomorrow’s leaders to pursue careers and projects that continue to safeguard our essential water supply.”