Armstrong unveils new customer loyalty programme for entire distribution channel

Armstrong Fluid Technology has announced the launch of a multifaceted Customer Loyalty Programme designed to help North American contractors, wholesalers and sales representatives deepen their customer relationships.

The Contractor Rewards programme incentivises plumbing and HVAC contractors for purchasing Armstrong products by providing them with points that can be redeemed for a variety of prizes ranging from vacations and tools to electronics, recreational equipment and more than 100,000 other valuable items.

The programme also rewards wholesalers and Armstrong sales representatives with the opportunity to win valuable consumer electronic items for referring trade contractors, plumbers, builders and remodelers who are interested in purchasing select items from any of Armstrong’s 13 different product lines. 

“We sponsored this programme because it is designed to help our distribution channel grow their businesses, enhance customer relationships and build repeat sales,” said Lex van der Weerd, Armstrong CEO. “The Contractor Rewards programme is also sponsored by other manufacturers so participating contractors can accumulate points for purchasing products from other companies as well.”

Armstrong products included in the promotion include specific models of circulators, pumps, valves, replacement parts and accessories.