The Water Council and A. O. Smith kick off competition that supports freshwater technology start-ups

26-10-2018
The Water Council,A. O. Smith,competition,freshwater technology start-ups

The Water Council and A. O. Smith Corporation today announced the next round of the BREW Accelerator competition and BREW Corporate Accelerator competition powered by A. O. Smith Corporation. The programmes are designed to help support entrepreneurs and start-ups that are developing innovative freshwater technologies.

The technology categories, which were announced at the Water Environment Federation’s Technical Exhibition & Conference (WEFTEC) in New Orleans, will focus on six areas of interest:

  • Water treatment
  • Water heating
  • Sensors
  • IoT, machine learning and artificial intelligence
  • Technology to address agriculture run-off
  • Emerging technologies

Applications are accepted from October 1st to November 30th, and finalists will be announced in February 2019 before the programme begins in late March 2019.

“With five cohorts of BREW participants under our belt, The Water Council has developed an expertise for helping water technology entrepreneurs develop their business model, improve their technology, and connect them with market and investor opportunities,” stated Steve Glynn, director of innovation at The Water Council. “The BREW is a great way for early stage water tech companies to gain meaningful momentum and advance their ideas in an environment unlike any other.”

“A. O. Smith is proud to be in a position to help support promising start-up water technology businesses and to help bring their innovations to life,” said Sam Karge, president of the North American Water Treatment division at A. O. Smith. “This is a unique and cutting-edge opportunity for freshwater technology businesses, and we’re pleased to help expedite their path to market.”

“Accelerators are an important tool for helping start-ups refine their concepts and more effectively use their limited resources,” said Aaron Hagar, vice president of entrepreneurship and innovation for the Wisconsin Economic Development Corporation (WEDC), which has provided US$1.4 million in support of the programme since its inception. “Industry-focused programs like the BREW provide the inside access to target markets and technical experts necessary for entrepreneurs to build their businesses more effectively and efficiently than they ever could on their own.”

Since 2013, the Business - Research - Entrepreneurship - in Water <BREW) programme has provided innovative start-ups in the water industry with a capital investment, low cost office and research space in the Global Water Centre in Milwaukee, Wisconsin, United States (U.S.) and training and knowledge to move their companies forward. The three-and-a-half month hands-on curriculum includes weekly interactions with mentors and customer discovery activities directed by coaches that will give companies the understanding of their value proposition within their market.