PUB celebrates Qing Ming with short film The Frog Prince

25-03-2020
PUB,water conservation,water usage,Singapore

PUB, Singapore’s National Water Agency, has unveiled a new water-themed short film The Frog Prince (青蛙王子) to celebrate Qing Ming Festival.

Inspired by the Chinese saying “木有本, 水有源” (every tree has its roots, every river has it source), the film is about a heart-warming story between a young boy, Boon and his father who makes a living at a Chinese joss paper (kim zua) store. Through the touching story, we are reminded of the painstaking guidance and lasting values from our parents, drawing a parallel with Singapore’s enduring water legacy that continues to be passed down through generations.

The Frog Prince film
Set in the 1980s, the film showcases the defining moments of Boon’s childhood as well as his father’s unconditional love and teachings that shaped him to be the person that he is today. Adult Boon eventually imparts the valuable lessons from his father to his own son.

The film provides a peek at how Singaporeans used to live in the early days, and their prudent mindset towards using water. For example, when it rained, Boon and his father collected the rainwater in pails to be reused for household chores, such as watering the plants and washing the floor.

Water Conservation Campaign 2020
The nostalgic arc in the film extends from this year’s water conservation campaign (“We have come a long way”), the latest of PUB’s efforts to foster a strong water conscious culture across Singapore. Contrasting the challenges in the past - from manual night soil bucket systems, water rationing exercises and severe floods - to the luxuries of modern sanitation, ready supply of clean water and enhanced drainage systems enjoyed by Singapore today, PUB’s campaign shows how far Singapore has come along in our sustainable water journey and urges all to safeguard what we have achieved and make every drop count.

“The ‘can-do’ attitudes of our forefathers in building a sustainable water supply for Singapore is something that we can all be proud of. We must cherish what we have built up over the years. We hope that the film serves as a reminder to how far we have come, not just for our Singapore Water Story success, but also for everyone to take a step back from our busy lives to remember the precious life lessons imparted by our forefathers,” said Mrs Cindy Keng, Director of 3P Network, PUB.

Production
The Frog Prince was written and produced by creative agency Tribal Worldwide Singapore, who also developed PUB’s Kinship film1 last year. The short film is directed by Caleb Huang from atypicalfilms, a director known for his emotive storytelling paired with breath-taking aesthetics.

The film’s soundtrack is an original composition, specially composed by local music veteran Jim Lim (林倛玉). The Chinese ballad song incorporated water-themed sounds, with lyrics written by former Project SuperStar contestant and song lyricist Zhang Lesheng (张乐声).

The Frog Prince short film is available on PUB’s Facebook page.